? I don’t usually post on LinkedIn, but I had to write about this. ? For the past few months, a particular company has been recommended on my LinkedIn feed. ? The sales team members are trying to become influencers on social media, but they’re not getting much attention, comments, or likes. ? I don’t judge them for this, on a good post, they might receive 10 likes.
? Their main strategy is to be consistent and post every day, no matter what. You might say this is a good marketing idea to attract future customers, but hear me out.
? To keep it short, I’ll get straight to the point. ⏭️ I decided to take five minutes of my time to check out what they have to offer. ?️ Since the product they’re selling requires a demo, I clicked on their landing page so I could see exactly how the product looks like. But instead of a product demo/presentation, I was met with a landing page full with text on how cool they are. ? I was totally disappointed.
? I decided to write a direct message to the CEO of the influencer team and explain my experience. I tried to be polite, of course, saying that I had followed his team for some time, and they were doing a good job with their posts. At the end, I went straight to the point and explained my journey from a potential customer to a disappointed user experience I had.
Guess what the feedback from the CEO was? ?♂️ Nothing. He didn’t reply back, not even a sign of empathy for my poor experience using their service or even a simple “thank you” for following his team.
? The moral of the story: On the way to becoming an influencer, show that you care about your potential customers; it brings much more value than writing 1000 empty posts. ? Think first about the person who reads your post and what value they gain from spending the time reading it.
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