6 Mistakes I Made When I Started Working With Influencer Marketing | by Better Than Pretzel | Mar, 2023

Even if you’re a marketing professional with experience in influencer marketing, it’s important to sometimes take a step back and review the basics. Influencer marketing has quickly become a go-to strategy for brands looking to increase their online presence and reach a wider audience. However, it’s easy to get caught up in the latest trends and forget about the fundamentals of a successful campaign.

That’s why I decided to revisit the 6 mistakes I made when I was starting. These reminders will help you sharpen your skills and ensure you’re executing campaigns that deliver results. So, whether you’re a seasoned pro or looking to brush up on your influencer marketing knowledge, this article will provide valuable insights to help you succeed.

1) Define your goals: Before starting any influencer marketing campaign, you should define what you hope to achieve. Are you looking to increase brand awareness, generate leads, or boost sales? Having clear goals will help you choose the right influencers and measure the success of your campaign.

2) Identify your target audience: knowing your target audience is crucial when it comes to influencer marketing. You need to find influencers who have followers that match your target audience.

3) Don’t lose your focus with their following: look for influencers whose values align with your brand’s. You can use influencer marketing platforms, social media, or Google to find the right influencers.

4) Build relationships with influencers: building relationships with influencers is key to a successful campaign. Reach out to them and start a conversation before pitching your brand. This can help you build trust and foster a long-term partnership.

5) Set clear expectations: be clear about what you expect from the influencers you work with. This includes the content they create, the timeline, and the compensation.

6) Measure your success: track your campaign’s results by measuring key performance indicators such as reach, engagement, and link clicks. This can help you identify what worked well and what needs improvement.

Whether you’re launching your first campaign or looking to improve your existing efforts, keeping these 6 essential things in mind can help you achieve your goals and deliver successful results. With careful planning, strategy, and execution, influencer marketing can be a powerful tool for building a brand.