Social Media Influencers — Therapy for Some, Entertainment for Many.
Where digitalization is somewhat blamed for unbalancing traditions in India, the youth today is making the world realize, how social media is a powerful influence when used rightly, and how we are evolving with the use of digitalization.
With the use of social media, we are valuing art & creativity, giving a bold voice to originality, witnessing freedom reach new heights, and practicing gender neutrality without creating any chaos.
Social media as a platform has never stopped empowering, uplifting, or celebrating women as a gender. By giving everyone equal opportunities and rightly understanding the concept of feminism, famous platforms like Facebook, YouTube, Twitter, and Instagram are always trying to step up their game in changing mindsets around.
The diversity of talent online is what’s attracting many women to pursue social media as a full-time profession. And today it’s interesting to see an introverted doctor twerking better than Cardi-B, a stay-at-home mom singing better than J-Lo, or a homemaker cooking better than Vikas Khanna. It’s fulfilling to know that women can now enjoy their professions without sacrificing their comfort but boosting their confidence.
1. Dimple From The Web Series Mismatched AKA Mostly Sane
Prajakta Koli started her career as a Radio Jockey (RJ) but became a sensation when she started making funny videos for her YouTube channel, “Mostly Sane”.
Later she was called one of the most loved social media influencers from India, with over 7M followers on Instagram. She is quite a star on the internet today and is known for her humorous content, and her cheerful presence online.
Although she started her acting career by playing “Ginny”, a bubbly character in Karan Johar’s Bollywood movie, Jug Jug Jiyoo. Today, she has gained a massive fan following for her famous character “Dimple” from the web series “Mismatched”.
2. Billi Maasi AKA Kusha Kapila
Kusha Kapila started her career as a Fashion Correspondent for a Delhi-based firm called Apparel Online. Later she worked as a Trend Analyst and Content Writer for Fashion Forward Trends.
After working for Times Internet as a Fashion Editor, she was seen working as a writer & an actor for iDiva (A popular Indian media platform). While pursuing her dreams at iDiva, Kusha created her all-time hit character “Billi Maasi” and became a sensation thereafter.
Today, Kusha is seen creating, innovating & playing new characters in funny videos for her social media fans and has even won several social media influencer awards lately. She has also worked with big Bollywood actors like Kareena Kapoor Khan, Ranbir Kapoor, and Karan Johar.
3. The Style Icon — Kritika Khurana AKA That Boho Girl
Kritika Khurana is a fashion enthusiast. She started her career as an influencer itself. She used to post #OOTD -Outfit of the Day pictures and was later seen working as a blogger for her Instagram page “That Boho Girl.”
She creates content on fashion, beauty, styling, travel vlogs, and motivation. In 2014, she started her online clothing store named, The Hype. After gaining some popularity as a blogger, she started her YouTube channel “Kritika Khurana” and she uploads content based on fashion, beauty, travel, and styling tips & tricks.
Today she is seen promoting fitness and fashion while winning the hearts of many. Just like Kusha, Kritika has won many social media influencer titles. Her style and fashion tips are celebrated most among college and office goers.
4. POPxo Star AKA Komal Pandey
Komal Pandey is a YouTuber and a fashion blogger. During her college days, she used to post her #Lookoftheday pictures on her Instagram and Facebook accounts.
After getting love and encouragement from her dear ones, she pushed herself to start a fashion blog “The College Couture” to promote the idea that fashion should not be limited to just the rich & elite class.
Her work was then liked by POPxo (An online fashion community for women) and she was offered an acting career at POPxo. Today, she continues to surprise her fans with her killer looks and her fresh & original content on beauty, fashion, and styling for several occasions. Her mantra for fashion is pretty simple — Dress not for the world but to express how you feel in a day.
5. Raju Ki Mummy AKA Dolly Singh
Just like Kusha Kapila, Dolly Singh aims at giving her fans relatable content filled with humor. These two talented ladies have collaborated on many videos online.
Dolly is known for her funny character “Raju ki Mummy” for a chat show on her YouTube channel. Today, she continues to tickle the funny bones of her fans with her content and is loved for her fun-loving attitude.
She has been featured in a TV commercial recently, sharing the ad with Bollywood’s famous actor, Rajkumar Rao. She has recently hosted the “Hello Mag India – Hall of Fame” awards and has been nominated for several social media influencer award titles herself. This fire lady is one of the most loved influencers online, who doesn’t get tired of giving quality content to her fans.
6. A Cooking Sensation AKA Kabita’s Kitchen
Kabita Singh is a popular YouTuber who recently made her presence on Instagram and already reached over 1M followers. She is famous for her easy-to-follow cooking style and simple recipes. She is famous amongst stay-at-home mothers, cooking lovers, and college-going students.
She started her YouTube journey in 2014 and today she has over 11M subscribers and nearly 2 billion views on her cooking videos. Being a homemaker, her career is indeed an inspiration to all the hard-working women in India. She has also recently started her own cooking masala brand called, Kabita’s Kitchen Masala, which is being loved by many Indian families today. After joining Instagram, her fans are not only enjoying watching her cooking videos but are also witnessing her other side of being a fun-loving wife & mother.
7. The Plus Size Diva AKA Style Up With Sakshi
Sakshi, a plus-size fashion enthusiast, started her career as a YouTube blogger after noticing that there is no one talking about the plus-size beauties out there. Ever since she was bullied for being a big girl herself, she chose to embrace her body & be open about it, instead of hiding it. Today, she is known for being a plus-size model, and a body-positive influencer in India.
Sakshi slaps right in the faces of people who believe plus-size women should cover up their curves, with her boldly styled videos online. Sakshi’s confidence, her knowledge of fashion & style, and her approachable personality made many women in India fall in love with their curvy bodies today.
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