Are you maximising the potential of influencer marketing? | by Benedict Wallis | Mar, 2023

Influencer marketing has become a powerful tool for businesses looking to reach new audiences and build brand trust. However, not all influencer marketing campaigns are created equal. To maximise the potential of influencer marketing, businesses need to create compelling content that resonates with their target audience and optimise that content to increase engagement and visibility.

The use of influencer marketing has increased dramatically with a huge shift of marketing spend moving from PPC & SEO to Social Media platforms.

Specialised Content
To maximise the potential of influencer marketing, it’s important to dig into a topic and provide insights into a particular facet of it. If you provide more specialised content, folks are more likely to engage with it. For example, if you’re promoting a new skincare product, you might collaborate with a beauty influencer to create a series of videos that delve into the science behind the product’s ingredients.

Use BuzzSumo
BuzzSumo is a great tool for discovering what types of content are currently popular on social media. Use it to find influencers who are already engaging with your target audience and uncover new ideas for your own content. You can also use BuzzSumo to analyse your own content and identify which topics and formats are resonating with your audience.

Optimising Content
To maximise the potential of influencer marketing, it’s important to optimise your content for both search engines and social media. Use descriptive titles and alt text for images to increase visibility and help search engines understand what your content is about. Make sure your content is shareable by including social sharing buttons and asking your audience to engage with it.

Promoting Your
Content Never be ashamed to promote your blog content. You’ve worked hard to create that content, and it deserves to be seen by as many people as possible. Share your content on social media, include links in your email newsletters, and collaborate with other influencers and businesses to increase visibility.

Conclusion
Influencer marketing has the potential to be a powerful tool for businesses looking to reach new audiences and build brand trust. By creating specialised content, using tools like BuzzSumo, optimising your content for search engines and social media, and promoting your content, you can maximise the potential of your influencer marketing campaigns and engage your audience on a deeper level.

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