Centralized Vs Decentralized Short Video Applications | by Afsheen | Apr, 2023

There are two types of short video platforms in the world.

1) Centralized Short Video Platform
2) Decentralized Short Video Platform

Centralized short video platforms refer to online platforms that host short-form video content, typically less than a few minutes in length, and are owned and operated by a single entity. Examples include TikTok, Instagram Reels, and Triller. These platforms typically rely on algorithms to curate content for individual users, creating a personalized feed of videos. The centralized nature of these platforms means that the company has control over the content that is shown to users, and can use data collected from user activity to target advertising and make money.

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A decentralized short video platform is a platform where users can upload, share, and view short videos in a decentralized manner. This means that the platform operates on a peer-to-peer network, rather than relying on a central server. This allows for more privacy, security, and censorship resistance compared to traditional centralized video platforms.

Difference b/w Centralized vs Decentralized short video Applications

Centralized:

Controlled by a single entity
Algorithms curate content
Personalized user feeds
Data collection for targeted advertising and revenue generation
Potential censorship and privacy concerns

Decentralized:

No single controlling entity
No central curation of content
No personalized user feeds
No centralized data collection
More freedom and privacy, but potential for less user engagement and discoverability.

Decentralized short video platforms offer several benefits for influencers and video content creators:

Censorship resistance: Decentralized platforms allow for free speech and free expression, as they are not controlled by any central authority and cannot be censored.

Direct monetization: These platforms allow influencers and video content creators to monetize their content directly through cryptocurrency or tokens, avoiding intermediaries and giving them control over their income.

Data privacy: Decentralized platforms allow users to retain control of their data and privacy, as the data is not stored in a central location and is not subject to third-party surveillance.

Community building: Decentralized platforms allow for the creation of a strong, engaged community around video content, as users are incentivized to support and promote content they enjoy.

Revenue sharing: Many decentralized platforms offer revenue sharing models, which means that the revenue generated from a video is shared among the creators, the platform, and the viewers.

How can creators earn through decentralized short video platforms?

Creators can earn by:

1) Receiving tokens as rewards for creating and uploading videos
2) Receiving tips from viewers
3) Being paid for access to exclusive content
4) Running advertisements on their videos
5) Trading their tokens on cryptocurrency exchanges

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Here are some decentralized short video applications

1. Chingari: https://play.google.com/store/apps/details?id=io.chingari.app
2. Cheelee: https://play.google.com/store/apps/details?id=io.cheelee.app
3. Vurse: https://vurse.com
4. DiTok: https://play.google.com/store/apps/details?id=com.diamond.ditok

How decentralized short video platform is beneficial for brands and how influencers can increase brand promotion through their decentralized short video content?

Decentralized short video platforms, also known as decentralized social media platforms, offer several benefits for brands and influencers alike.

Firstly, decentralization removes the need for a centralized authority, which means that brands and influencers can operate on the platform without fear of censorship or manipulation. This ensures a level playing field for all users and allows them to express their opinions freely, which can result in more authentic content.

Secondly, decentralized short video platforms offer a higher degree of privacy and security, which can be particularly beneficial for brands looking to protect their intellectual property and sensitive information. With decentralized platforms, data is not stored in a centralized location, making it much harder for hackers or other malicious actors to compromise the system.

Secondly, decentralized short video platforms offer a higher degree of privacy and security, which can be particularly beneficial for brands looking to protect their intellectual property and sensitive information. With decentralized platforms, data is not stored in a centralized location, making it much harder for hackers or other malicious actors to compromise the system.

Thirdly, influencers can use the platform to create highly engaging and targeted video content that can help brands promote their products or services. Influencers can leverage their large followings to reach new audiences, while also providing authentic endorsements and recommendations for products or services.

To increase brand promotion through their video content on a decentralized short video platform, influencers should focus on creating high-quality and engaging content that resonates with their audience. They should also use hashtags and other metadata to make their content more discoverable to potential followers and brands.

Additionally, influencers can use the platform’s built-in analytics tools to measure the performance of their content and identify which types of content are resonating most with their audience. This can help them refine their content strategy and create more effective video content in the future.

Decentralized short video platforms offer numerous benefits for brands and influencers looking to promote their products or services. By leveraging the power of this emerging technology, brands and influencers can create more authentic and engaging content that resonates with their audience and drives business results.