DIY PR Strategy: Why You Need To Include Influencer Marketing | by MusicPromoToday | Mar, 2023

In today’s digital age, traditional public relations tactics might not be enough to effectively reach and engage with your target audience. With the rise of social media and the increasing importance of personal connections, influencer marketing has become an essential component of any successful PR (public relations) strategy.

By partnering with influential individuals who have a significant following and an engaged audience, artists can effectively promote their brand and products to a highly targeted and receptive audience. In this article, we will explore the benefits of including influencer marketing in your PR efforts and how it can help you achieve your goals.

If you’re reading this and preparing to launch your own DIY PR campaign, influencer marketing must be a key component of it. With MPT Agency, we are witnessing its power of it tenfold — not just the capacity to reach new audiences or open up new revenue sources, but also the utter delight in the creative process itself. It’s an opportunity to grow your fan base while having a blast and meeting some amazing people. What exactly should be your strategy then?

The first step in any successful DIY PR campaign is to have a plan of action. It entails developing a plan that outlines your campaign’s objectives.

For instance,

• Are you planning a tour in the next six months and using this to generate interest and cultivate a following there?
• Or perhaps you’re getting ready to release a new album and want to make sure people hear the songs?

It’s crucial to be aware of all of this when you put together your media list and general press plan. It will help you decide which influencers to approach and what sort of content you want to create with them.

An objective is just a measurable aim that allows you to monitor your progress. If not, all you’re doing is sort of haphazardly hoping for the best.

Many situations include:

• Collaborate with an influencer in my brand’s industry.
• Have five distinct reels or TikTok videos with a “new song.”
• Make a collaborative reel with three other independent artists.

Once you have a goal in mind, it is time to start working toward it. Establishing those connections is the first step. We advise spending some time getting to know the influencer if you have a lot of time before you’re seeking to collaborate with them.

If you don’t have that much time, you can start by following them and commenting on a few of their stories to get your name in their email before introducing yourself and your ideas. Just be honest after letting them know what you like about them and their message.

Give them at least two to three suggestions for how you two can collaborate. It might appear that you’re being considerate by letting them make the decision, but the fewer steps you take, the easier it will be for them to imagine what working together looks like and to say yes.

Persistence is a key component of PR, and influencer marketing is no different. Sometimes, you’ll receive a prompt affirmation. Other times, you won’t hear anything at all. It’s alright. It’s also OK to follow up once to confirm that they received your communication. No matter what, don’t give up.

Influencer alliances are undoubtedly one of the easiest methods to increase your credibility and attract new fans, but they do require consistency and ingenuity. The work is very worthwhile!

In conclusion, incorporating influencer marketing into your PR strategy can be a powerful way to reach your target audience and achieve your objectives. By leveraging the power of social media and partnering with trusted influencers, artists can amplify their brand message and increase their reach in a highly cost-effective manner.

However, it’s important to approach influencer marketing with a well-planned strategy and a clear understanding of your goals and target audience. With the right approach, influencer marketing can be a highly effective tool for building brand awareness, increasing engagement, and driving conversions.

So, if you haven’t already, it’s time to consider including influencer marketing in your PR strategy and start reaping the benefits it can offer.

MPT Agency strives to develop your brand’s online presence and can help you spread the word about your music and increase your fan base. To find out what other services can enhance your musical career, make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.