Does Influencer Marketing Really Pay Off? | by Zachary Lukasiewicz | Business Communication, Marketing & the Customer Experience | Mar, 2023

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In 2022, the influencer industry reached $16.4 billion. More than 75% of brands have a dedicated budget for influencer marketing, from Coca Cola’s #ThisOnesFor campaign in collaboration with fashion and travel influencers, to Dior’s award-winning 67 Shades campaign in which the brand partnered with diverse influencers to promote its Forever Foundation…