Drop the Facts and Figures: Touch Them! | by Christy A. Schmidt | Hadrian’s Hall | Apr, 2023

Some would consider inappropriately…

Powerful marketing relies upon emotional appeals. Although, as an intelligent, cognitively complex person, I would like the world to rely on logic, it does not — and I can’t proffer logical arguments to increase sales for my content clients. These emotional industry tricks are the route to profitability:

• Make them like you. Experts…