As an influencer writing your own report, the executive summary should still follow the same structure as outlined above. However, you will need to focus on your own performance as the influencer rather than providing a summary of the entire campaign.
Here are some elements that you can include in your executive summary as an influencer:
Campaign objectives: Start by outlining the objectives of the influencer marketing campaign, specifically focusing on the role you played in achieving those objectives.
Your audience: Provide a brief summary of your audience size and demographics, including any insights into what types of content or messaging resonated most with your followers.
Campaign results: Share the key results of your participation in the campaign, such as the number of posts you created, engagement rate, impressions, and reach. You can also highlight any standout metrics, such as the most engaging posts or the impact you had on driving sales.
Analysis: Summarize your analysis of the campaign data as it relates to your own performance, including any insights or trends that you discovered.
Recommendations: Provide recommendations for future campaigns based on your experience with this campaign, including any changes to your own approach or tactics that could be used to improve engagement and results.
In summary, your executive summary should be focused on your own performance and results as an influencer in the campaign. Keep it concise and easy to understand for anyone who may be reviewing your report.
Source link