Influencer Marketing has paved a path for thousands of Influencers to earn a steady income and lean on as a full-time job. It has turned out so due to sponsorships. If you have trouble understanding what sponsorships are, In this article we will figure out if it is possible to collaborate with brands when you have a lesser following on your social media.
To assure you, it is indeed possible to collaborate with brands and find sponsorships even with a small account. People find it easier to believe celebrities and influencers because they are good at the things they do and have done enough to gain a reliable following.
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Though celebrities used to be the only centre of attraction, things have changed over the years with the rise of social media influencers — nano, micro and macro-influencers. Essentially, influencers are people on social media and other spotlights that have a strong following and are remarkably trustable in what they do and suggest.
Brands seek different spectrums of influencers who would suit their niche to partner with to reach their target audience.
Brands no more filter who they look for with just celebrities and large-scale influencers with a massive following. Why should they when it is better to collaborate with micro or nano influencers that help them target an exact audience? Not only are smaller accounts more audience-oriented but also low-budget with high rewards. They also help reach the right audience within the right niche.
Since the following is smaller, actively interacting with the audience is simpler than with a massive following, thus increasing the engagement rate, only furthering the brand’s growth. A brand that is still young in the market and looking for a breakthrough would be wise enough to partner with nano or micro-influencers who have a smaller yet solid following of around 5000 and 10000, respectively.
Once you establish a connection with a brand, you must follow up and maintain the collaboration. The two main objectives of an Influencer are to increase brand awareness and sales. But it is crucial to be more than just business-minded and be more aware of the brand’s demographics if you wish to target the right audience.
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Use your content, style and creativity to promote the respective brand as it appeals better to the audience, unlike traditional advertisements. Hence, collaborating with brands and finding sponsorships have never been easier, and this is your signal to find the right brand for you to collaborate with even if you have a smaller following.
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