Huda Kattan’s Empire. Huda Kattan is credited with creating… | by Tamara_RTA402 | #RTA402 | Apr, 2023

A well-known name in the beauty industry, Huda Kattan is credited with creating and running the popular beauty company called Huda Beauty. As an Iraqi-American, Kattan’s distinctive upbringing and life experiences have shaped her perspective on the beauty industry and led to the creation of a brand that embraces kindness, inclusiveness, and woman empowerment. With the debut of her beauty blog in 2010, Kattan began her adventure. Thanks to her knowledge and intriguing content, the site soon grew to have a sizable following. Three years later, Kattan and her sisters introduced Huda Beauty, a line of skincare, cosmetics, and fragrances with a concentration on artificial eyelashes.

Although, Huda Kattan is the brilliant founder of Huda Beauty and has been crucial to its success, it’s vital to recognize that the company has developed its own identity. It is a stand-alone, successful company with a talented group of designers, marketers, and product developers working relentlessly to realize the brand’s goal. Huda Beauty has distinguished itself from any one person, even its creator, by providing products of exceptional quality and innovation, establishing its place among the best beauty companies in the world.

With more than 140 products and global retail partnerships, including Sephora, Huda Beauty is now a well-known brand in the beauty market. Huda has received various honors as a result of her business success, including distinction from Forbes as one of the internet’s most influential people and as one of America’s Self-Made Women in 2022. Huda’s commitment to her brand and its ideals has established itself as a successful business strategy and a source of inspiration for aspiring company owners, with an estimated net worth of $400 million as of June 2022. GloWish, a new sub-brand of Huda, was recently introduced with the goal of giving consumers a more natural, daily makeup look. Huda is expected to be a major force in the beauty industry for many years to come because to her ongoing innovation and commitment to inclusiveness in the beauty industry.

Financial Success And Positive Social Impact

Huda Beauty is a hugely popular beauty business that uses social media to interact with its fans and establish a strong online presence. The company’s main objective is to advertise its products and increase awareness of the brand, which it does by utilizing a complex digital strategy. The goal of Huda Beauty is to rank among the top beauty brands in the world, both in terms of commercial success and social impact. This means that they want to succeed financially while also having a positive influence on the world. They could have certain goal in mind for their social effect, which is empowering women.

Influencers and hashtags

Huda Beauty uses a variety of tactics, such as getting social media influencers to promote its products in order to engage its audience. To increase its reach and create buzz around the introduction of new products, the company has partnered both micro-influencers. Huda Beauty has been able to use the power of social media to raise brand recognition and improve sales by collaborating with influencers.

Huda Kattan appreciates providing emerging beauty influencers opportunity because she herself is one. Huda Beauty routinely works with micro-influencers to market its products. In 2017 huda beauty utilized a micro influencer by making the influencer share a video using Huda Beauty merchandise with the hashtag #hudabeauty. The post earned over 6 million views despite having just 34,000 followers at the time, giving the business outstanding exposure. Huda Beauty may reach a large internet audience through these postings and showcase its products to a larger group of potential consumers.

In addition, Instagram’s universe revolves on hashtags, and Huda Beauty credits her creative use of them for a large portion of her success there. She has developed and promoted a number of branded hashtags, the most of which begin with #Hudabeauty, to track the activity of her fans and discover engaging user-generated material. She may use this strategy to keep track of comments, reposts, and come up with fresh product ideas. Additionally, Huda develops a product-based hashtag exclusively for each new product launch. She stays away from using basic hashtags like #makeup since there is too much competition and she doesn’t overuse them in her captions. Instead, she often utilizes two to four hashtags in her remarks, with #hudabeauty serving as the main one.

Good Quality Products = Customer Loyalty

Huda Beauty engages with their audience through producing excellent content that shows its products in use. This includes product reviews, behind-the-scenes footage, and makeup tutorials that educate and motivate consumers. By offering such material, the company not only offers customers with useful knowledge but also social proof of their quality and appeal, which may build customer loyalty and trust.

Huda Beauty has developed a loyal customer base as a result of their devotion to producing and offering superior products. Each new product introduction is highly anticipated by fans of beauty, who quickly accept the brand’s provides. Huda Beauty really makes significant investments to ensure the best possible quality of their products. Huda confessed that she spent $1.5 million on a line of concealers that she subsequently abandoned because they didn’t live up to her standards during an episode of her Facebook Watch reality show Huda Boss. She decided to reformulate the product rather than jeopardize the brand’s image, and she held off on releasing it until she was certain of its quality.

Utilizing User Generated Content

User-generated material has been effectively used by Huda Beauty to promote its products as well as create a sense of community and belonging among its loyal customers. The business has been able to establish credibility and authenticity with its audience by reposting pictures and videos made by users while also displaying the widespread popularity and quality of its goods. Huda Beauty has also highlighted social media influencers who use its products in their beauty tutorials, looks, and reviews. By doing this, the company can engage with its 20–24-year-old target market and learn important details about how its products are being used. User-generated content plays a significant role in the brand’s overall marketing strategy since it helps to establish social proof and show how valuable its products are.

Consistency And Brand Engagement

Huda Beauty’s social media presence is the primary focus of its marketing strategy, with the brand posting content regularly on Instagram, YouTube, and Twitter. Huda Beauty’s website is also dedicated to providing women with beauty and fashion tips. As of 2023 Huda beauty is ranked as the first beauty brand in Instagram with a total engagement of 13,352,275 and an engagement rate by follower of 2.08% with 45.2 million followers, and a big part of the firm’s success can be credited to its content strategy.

In order to engage its audience, Huda Beauty puts at least three posts on its Instagram account each day, with a particular emphasis on video content including makeup tutorials, how-tos, memes, and funny videos. Consistency in the company’s messaging and posting schedule improves consumer experiences, builds credibility and a positive reputation, and boosts brand trust.

Diversity and Inclusiveness

In its advertising campaigns, Huda Beauty has made a remarkable effort to promote inclusiveness and diversity. In its social media posts and advertising, the brand has gone above and beyond by using models and influencers of all sizes, ages, and skin tones. Utilizing this strategy will help them reach a wider range of target consumers with advertising campaigns that are more motivating and relevant. Huda Kattan reaffirmed her commitment to diversity in an interview with Emirates Woman magazine, saying, “Utilizing our knowledge about tones and undertones through our experience with complexion products, we were able to create shadow formulas that truly appeal to a range of different skin tones which was honestly very challenging.” This statement emphasizes the brand’s devotion to make its products accessible to individuals with diverse skin tones. Huda Beauty is expanding their market reach as well as showing their brand values by embracing inclusion and diversity.

To Build An Empire

The success of Huda Kattan is proof that social media influencers can use their fan bases to start profitable businesses and build and empire. The popularity of Huda’s makeup line, Huda Beauty, was fueled by her authenticity and passion of makeup.

Huda Beauty has been able to preserve its status as a pioneer in the beauty market by producing high-quality and cutting-edge beauty products. Huda’s social media activity and partnerships with other influencers and celebrities have further widened the brand’s appeal and drawn in new clients.

Overall, Huda Kattan’s success with Huda Beauty provide other influencers who want to start their own businesses with an excellent example. It emphasizes the value of innovation, authenticity, and passion in building a successful brand as well as the potential of social media as an effective marketing tool.