Know Your Influencers. Influencer marketing is rapidly… | by Nkemdilim Chibuko | Mar, 2023

Influencer marketing is rapidly becoming one of the most lucrative businesses. Brands must stay on the influencer train to remain relevant and ensure a good relationship with the younger public. A public relations official needs to know what an influencer is and the types of influencers. There are numerous ways to categorize influencers, such as target audience, niche, follower count, etc. In this article, I will classify influencers by their follower count.

. Celebrity Influencers
Celebrity influencers have a distinguished status, a broader reach of followers, and a more vital ability to motivate others. Celebrity influencers usually have above five million followers. Great examples of celebrity influencers are Selena Gomez, Kylie Jenner, and Kim Kardashian.

. Mega Influencers
Mega influencers might not be Hollywood celebrities like celebrity influencers. Still, they have such a broad reach and charisma that puts them well on their way to becoming celebrity influencers. They are usually very prominent in their respective industries, and their follower counts range from one to five million followers. Great examples of mega influencers are Naomi Osaka, Temi Otedola, and Amina Muaddi.

. Micro-Influencers
Although micro-influencers have fewer followers than Mega and celebrity influencers, they still play vital roles in mainstream media today. Because micro-influencers have a smaller following, they can cultivate niche communities. This knowledge of micro-influencers is crucial for brands with a niche target audience. Micro-influencers usually have ten thousand to fifty thousand followers. A great example of a micro-influencer is Olivia Mangrum.

. Nano Influencers
If you’re reading this and have a follower count ranging from one thousand to ten thousand followers. Great news, you are a nano influencer. Nano influencers have a smaller follower count than micro-influencers. This is a new category that was just introduced in a 2018 New York Times. article titled are you ready for the nano influencers.