Only Marketing Techniques You Will Ever Need On TikTok | by Elvis Ayieta | Mar, 2023

TikTok has become one of the most popular social media platforms in recent years, with millions of users worldwide. This platform presents a great opportunity for businesses and marketers to reach a large and engaged audience. In this blog post, we’ll explore some of the best marketing techniques in TikTok and provide examples to help you get started.

1. Use Hashtags: Hashtags are a great way to increase the reach of your TikTok videos. Use relevant and trending hashtags to make your content more discoverable. For example, if you are a fashion brand, you can use hashtags like #fashion or #style. You can also create your own branded hashtags to promote your brand.
2. Participate in Challenges: TikTok is known for its challenges, and participating in them can help you gain more followers and increase your reach. Choose challenges that are relevant to your brand and participate in them by creating engaging and entertaining content.
3. Collaborate with Influencers: Influencer marketing is a popular marketing technique on TikTok. Identify influencers in your niche and collaborate with them to promote your brand. For example, if you are a beauty brand, you can collaborate with makeup artists and beauty influencers to promote your products.

4. Create Engaging Content: TikTok is all about entertaining and engaging content. Create videos that are fun, creative, and memorable. Use music, filters, and special effects to make your content more interesting.

5. Use User-Generated Content: User-generated content (UGC) is a great way to promote your brand on TikTok. Encourage your followers to create videos featuring your products or services and share them on their profiles. This will not only help you increase your reach but also build a strong community around your brand.

Examples:

1. Chipotle: The popular fast-food chain Chipotle used TikTok to launch its #GuacDance challenge. The challenge encouraged users to create videos of themselves doing a dance while holding a burrito bowl. The challenge went viral, and Chipotle saw a significant increase in its sales.
2. Gymshark: The fitness apparel brand Gymshark used TikTok to launch its #Gymshark66 challenge. The challenge encouraged users to set fitness goals and track their progress over 66 days. The challenge was a huge success, with thousands of users participating and sharing their progress on TikTok.
3. Fenty Beauty: Rihanna’s beauty brand Fenty Beauty collaborated with TikTok influencer Makayla on a makeup tutorial video. The video went viral, and Fenty Beauty saw a significant increase in its sales.

In conclusion, TikTok presents a great opportunity for businesses and marketers to reach a large and engaged audience. By using hashtags, participating in challenges, collaborating with influencers, creating engaging content, and using user-generated content, you can promote your brand and increase your reach on TikTok. Use the examples above as inspiration to get started with your TikTok marketing strategy.