So, how does influencer traffic work for promotion of igaming products and what can be done in… | by PIN-UP Partners | Apr, 2023

So, how does influencer traffic work for promotion of igaming products and what can be done in order to create a stable and profitable funnel. Alex Gryzunov — Head of Sales, PIN-UP Partners is going to walk you throught the process.

So, how does influencer traffic work with igaming products and how can affiliates run it?

So, the core idea is the promotion of a game, but where do the influencers come in and how does the traffic gets acquired? Basically we are promoting a blogger.

Once the users subscribe to the blogger’s page they see the link to the telegram channel that is one of the essential steps of the funnel.

So, as you can see users follow the link and join the channel that is dedicated to the “side-hustle” of the influencer, where he or she is always in touch and sharing his experiences with the game.

However, the influencer isn’t the only player in this complex operation, as there is no way he can communicate with all of the subscribers who definitely ask questions… And that’s when the Sales come in.

Sales are essential to converting the user, and while you work with small volumes you can process it all by yourself, once the volume grows, bigger team is a must.

When done right it is possible to create hundreds of campaigns and scale traffic as well as teams, but there are a few things that you shouldn’t do:

That’s influencer traffic for iGaming in a nutshell, if you want to know more, or find a product that will give you great CR and Retention while being ready to accept influencer traffic — sign up with PIN-UP Partners!