Steer Your Way to Social Media Success: Tips for Car Dealerships | by Peyman Ajdari | Apr, 2023

In today’s digital age, social media has become a vital aspect of marketing for businesses across all industries, including car dealerships. An effective social media presence can help car dealerships to connect with potential customers, build brand awareness, and drive more traffic to their dealerships. However, creating a strong social media presence requires careful planning, strategic thinking, and consistent effort. In this article, we will discuss some practical tips for improving social media presence in your car dealerships.

• Define Your Target Audience

The first step to improving your social media presence is to define your target audience. This involves understanding who your ideal customer is, what they are looking for, and where they spend their time online. For instance, if your target audience is millennials, then platforms like Instagram and TikTok may be more effective. On the other hand, if your target audience is older adults, then Facebook and LinkedIn may be the way to go. Youtube can also be a good option for the majority of your audience. According to a study by J.D. Power, 87% of millennials used social media for car buying research, with the most popular platforms being YouTube (65%), Facebook (63%), and Instagram (49%).

• Optimize Your Social Media Profiles

Once you have defined your target audience, the next step is to optimize your social media profiles. This involves creating a cohesive brand image across all platforms, using high-quality images, and ensuring your contact information is current. For instance, you can use the same profile picture and cover photo across all platforms to create consistency. You can also use a social media management tool like Hootsuite or Buffer to manage all your social media profiles in one place.

The key to success on social media is to create engaging content that resonates with your audience. This can include photos and videos of your cars, testimonials from happy customers, and behind-the-scenes footage of your dealership. You can also create how-to videos that showcase the features of your cars or provide tips on car maintenance. Engaging content can encourage customers to interact with your dealership on social media and keep your brand top-of-mind. According to a study by Social Media Examiner, video is the most engaging type of content on social media, with an average engagement rate of 25.2%. Thus, using video tours and high-quality virtual tours of dealerships’ inventory could trigger leads to start engaging with content. Which in turn increases the possibility of getting them converted to real customers.

Another effective way to improve your social media presence is to leverage influencers. Influencers are individuals with a large following on social media who can help promote your dealership and reach a wider audience. For instance, you can partner with local influencers with a large following in your area and ask them to showcase your cars on their platforms. This can help generate buzz and increase your dealership’s visibility. Influencers are often viewed as trusted and credible sources of information by their followers. By partnering with an influencer who is well-respected in the automotive industry, car dealerships can increase their own credibility and build trust with potential customers.

• Use Social Media Advertising

Social media advertising can also be an effective way to improve your social media presence. Platforms like Facebook, Instagram, YouTube, and LinkedIn allow you to target specific demographics, interests, and behaviors, ensuring that the right people see your ads. Social media advertising can be tailored based on the affordability of dealers, so dealerships of all sizes would be able to benefit from it.

• Be Responsive on Social Media

Communicating with your audience is also crucial for building a strong social media presence. This involves responding to comments and messages, thanking customers for their support, and asking for feedback. You can also run social media contests and giveaways to encourage engagement and increase your reach. According to a study by Sprout Social, 40% of consumers expect brands to respond to social media messages within one hour, so it’s important to be responsive and attentive to your audience.

Sean Toussi

If you have any questions or comments regarding this article, please email Sean@Glo3D.com

Glo3D.com Content Team,

AI-based, Digital Merchandising.

Virtual tour, Video Tour.