The power of influencer marketing to re-engage dormant customers | by Askplim | May, 2023

Reengaging inactive clients is crucial for a company. These are people who have previously bought from your company but haven’t done anything lately. Brands can increase sales, strengthen consumer loyalty, and raise their bottom line by re-engaging these customers.

Influencer marketing is a powerful strategy for reactivating lapsed clients. In this blog article, we’ll examine how influencer marketing may re-engage clients who have fallen out of favor and offer concrete examples of effective influencer marketing initiatives.

Before we dive into the power of influencer marketing to re-engage dormant customers, let’s first understand what influencer marketing is and its benefits.

Influencer marketing is a type of marketing that involves leveraging the reach and credibility of influencers to promote a brand’s products or services. Influencers are individuals with a significant social media following and a high level of engagement with their audience.

One of the main benefits of influencer marketing is that it allows brands to reach a wider audience. Influencers have a loyal following that trusts their recommendations and opinions. When an influencer promotes a brand’s product, their followers are more likely to trust it and consider purchasing it.

In addition, influencer marketing can be more cost-effective than traditional advertising methods. Instead of paying for a TV or billboard ad, brands can work with influencers to promote their products at a fraction of the cost.

Let’s take a look at some successful influencer marketing campaigns to better understand the power of influencer marketing.

1. Daniel Wellington

Daniel Wellington is a watch company that leverages influencer marketing to grow its brand. They partnered with influencers on Instagram to showcase their watches, and the campaign was a huge success. The brand saw a 214% increase in sales and a 72% increase in traffic to its website.

2. Glossier

Glossier is a beauty brand that has become famous for its minimalist and natural approach to makeup. The brand worked with a group of beauty influencers to launch its “Glossier Rep” program. The program allowed influencers to promote the brand’s products to their followers and receive a commission on sales. The program was a huge success; the brand’s revenue grew by 600% in just two years.

Now that we understand what influencer marketing is and its benefits, let’s explore how it can be used to re-engage dormant customers.

1. Why Influencer Marketing is Effective in Re-Engaging Dormant Customers

Influencer marketing can be effective in re-engaging dormant customers for several reasons. First, influencers have a loyal following that trusts their recommendations. When an influencer promotes a brand’s product, their followers are more likely to trust it and consider purchasing it.

In addition, influencers have a high level of engagement with their audience. This means that when an influencer promotes a brand’s product, their followers are more likely to engage with the content and potentially make a purchase.

2. How to Find the Right Influencers for Your Brand

Finding the right influencers for your brand is key to a successful influencer marketing campaign. Here are some tips for finding the right influencers:

• Look for influencers who align with your brand’s values and aesthetic.
• Consider the influencer’s audience and whether it aligns with your target market.
• Look at the influencer’s engagement rate and whether their followers are active and engaged with their content.

3. Strategies for Using Influencer Marketing to Re-Engage Dormant Customers

Here are some strategies for using influencer marketing to re-engage dormant customers:

• To the fans of the influencer who have previously bought from your company but haven’t done so in a while, extend a discount code or other special offer. This can encourage them to buy something else and re-engage with your business.
• Create a customized influencer marketing strategy that focuses on reactivating inactive consumers. Working with influencers who have already made purchases from your company and producing content that speaks directly to those consumers will help with this.
• Utilize influencers to promote new features or products that could pique the interest of lapsed customers. By demonstrating that your company is always inventing and releasing new items, you may use this to re-engage your audience.
• Utilize influencer-generated content on your own social media channels and website. This can help showcase your products in a new light and potentially attract dormant customers who may have overlooked them in the past.
• Work with influencers to create a referral program that rewards both the influencer and their followers for referring dormant customers back to your brand.

4. Measuring the Success of Your Influencer Marketing Campaign

As with any marketing campaign, it’s important to measure the success of your influencer marketing campaign to determine its effectiveness. Here are some metrics to consider when measuring the success of your campaign:

• Sales: track the number of sales generated through the campaign and compare them to previous sales data.
• Engagement: track the engagement rate on influencer-generated content and your own social media channels.
• Website traffic: track the increase in traffic to your website during the campaign.
• Customer loyalty: track the number of customers who make a repeat purchase after being re-engaged through the campaign.

By tracking these metrics, you can determine the success of your influencer marketing campaign and make any necessary adjustments for future campaigns.

An effective strategy for re-engaging lapsed clients is influencer marketing. Influencer marketing allows firms to promote their products more cheaply, reach a larger audience, and re-engage customers who may have previously disregarded their offerings. You may develop an effective influencer marketing plan that re-engages lapsed clients and improves your brand’s financial performance by utilizing these suggestions and techniques.

Also, read

Top marketing strategies for growing your business in the digital age

Innovative marketing tactics for reaching a younger demographic

The power of influencer marketing for business growth

The best marketing practices for re-engaging dormant customers

Building Customer Loyalty: Proven Marketing Strategies for Repeat Business

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