What is the difference between UGC and influencer marketing? | by Branding Los Angeles | May, 2023

What does UGC stand for?

User-Generated Content (UGC) refers to any content — text, videos, photographs, reviews, and so on — created by users or customers of a brand rather than by the brand themselves. Because it comes directly from the consumers who connect with your brand, this content is frequently shared on social media platforms and can serve as a good source for word-of-mouth marketing.

UGC vs Influencer Marketing

Influencer marketing, on the other hand, entails collaborating with influencers — individuals with a large social media following and influence — to promote your business or items. These influencers frequently collaborate with brands that are relevant to their niche or personal brand, creating sponsored content to share with their audience.

When we talk about UGC and influencer marketing, we are essentially comparing the power of everyday consumers sharing their authentic experiences with your brand (UGC) against the persuasive potential of influencers promoting your brand or products to their large, often highly-engaged following (influencer marketing).

Both approaches have significant advantages. UGC is particularly authentic since it is generated by users who have chosen to share their experiences without being asked or compensated. This genuine feedback can be extremely persuasive to other potential buyers. Furthermore, because different users will have varied experiences and opinions about your brand, UGC frequently delivers a diverse spectrum of perspectives.

5 reasons why brands are increasingly utilizing User-Generated Content (UGC) to boost sales

1. Authenticity: When compared to traditional advertising, UGC is perceived as more genuine and authentic, which can dramatically improve trust in your business and positively affect purchasing decisions.
2. Social Proof:
   Real individuals using and enjoying a product or service provide tremendous social proof, which can convince potential buyers of the quality and worth of your products.
3. Enhanced Engagement:
   User-generated content (UGC) encourages customers to interact directly with your company, establishing a feeling of community and enhancing engagement, which can often lead to increased sales.
4. Cost-Effective:
   UGC is generally less expensive than standard advertising approaches. It makes use of material provided by your users, allowing you to save money on production while still reaching a large audience.
5. Diverse Perspectives:
   UGC provides a range of perspectives on your products or services, demonstrating their versatility and appealing to a broader audience, which can help attract more customers and drive sales.

On the other hand, influencer marketing provides the benefit of reach and influence. Influencers have amassed a following of people who value their advice and ideas. They bring your products or services to a broad audience that would otherwise be impossible to reach when they partner with your business. Influencers frequently have a strong grasp of their audience and what type of content resonates with them, resulting in very successful promotional content.

However, it is vital to realize that the battle between UGC creators and influencers is not a zero-sum game. In a well-rounded marketing plan, these two tactics can coexist and even complement one another. UGC can provide authenticity and a variety of perspectives, whereas influencer marketing can broaden your reach and capitalize on the trust that influencers have developed with their audience.

Contact the UGC and Influencer Marketing Professionals Today

At, Branding Los Angeles, we recognize that each brand is distinct and necessitates a customized strategy. We’re here to help you build a strategy that resonates with your audience and accentuates your brand’s strengths, whether you like the authenticity of UGC or the broad reach of influencer marketing — or a deliberate blend of both.

Are you ready to harness the power of user-generated content and influencer marketing for your brand? Get in touch with Branding Los Angeles today! Let’s work together to create a marketing strategy that not only attracts your target audience but also converts them into passionate advocates for your brand. Start your journey with empowered digital marketing today. Contact us at (310) 479–6444.