Why does Influencer Marketing Work? | by Flytant | May, 2023

Influencer Marketing involves the promotion of products & services, giving income-generation opportunities to influencers ranging from micro to mega. These days, it is one of the successful marketing channels which works majorly on the basis of word-of-mouth publicity. As per recent statistics on influencer marketing, around 71% of consumers make their purchases based on social media references. Quite impressive it is, don’t you think?

Influencers such as bloggers, photographers, artists, musicians, writers, retailers, etc. are just normal people like us who just have the nerve & spirit of showcasing their talents on social media platforms like Instagram, Facebook, Twitter, Youtube, Snapchat, etc. Every one of us who is born in this world has some other hidden talent. It is all about how well you are aware of it & its utilization.

Well If you’re a Brand or an Influencer looking to connect with each other then Flytant is a Platform for both of you. The link to the Official website is below.

Following are some briefly discussed points on why this marketing channel works so well.

Faith in Influencers

Faith is an essential pillar that leads to the success of any organization or campaign. The consumers’ faith in the influencers is what makes them purchase the product or services they deem to consume, after all, as it is rightly said, faith permeates our world.

Quality of Content

Be it you or me, we will only make a decision to purchase once we are satisfied with the quality of the advertisement displayed for any product or service. Because it is not always possible to have a free trial for any or every product, what we all believe in, is the quality of the content with which we are provided. When the brands and influencers showcase and advertise in their best capacities with proper use of skills & technology, the chances of purchase for that product by the audience, increase!

Engaging & Entertaining

If this content will not be engaging, I don’t think any of you will even give it a read. And if we talk about entertainment, then many people’s interest is built in the advertisement only if it entertains them. Creating engaging and entertaining content for influencer marketing is what gives this channel great success!

Preciseness

The preciseness of anything, be it a blog or a video created for promotion, is always appreciated. One always cherishes the exactness & accuracy of the products & services advertised. Because somewhere, our friends & families also play an important role in influencing us to buy certain services, only when they are themselves satisfied; so we can conclude that the exactness & accuracy, or in short, preciseness has an impact on influencing the viewers & the consumers to make the purchase decisions.

An Interesting Fact!

You know what??? The Ads

blocking system never affects this marketing channel. We can definitely prevent ads from continuously popping up, but can never prevent the influencer’s content from displaying on our screens. Interesting… isn’t it? And many people even don’t try to block such content from the influencers as they find it engaging, entertaining & worth discussing. This is definitely a bonus for the success of Influencer marketing.