Why influencer marketing is rising | by Nicat Institute | Apr, 2023

Why influencer marketing is rising

Social media boom: Social media platforms such as Instagram, TikTok, and YouTube have a large number of active users, and many creators have gained a lot of fame, notoriety, and followers. And the brands know the power of their audience, so they promote their business or product through these influencers.

Trust and Authenticity: Influencers have more trust than traditional figures and advertisers, and people can usually easily connect with and trust them as, generally, they have the same base as normal people.

Cost-effectiveness: Influencer marketing is more cost-effective as compared to traditional marketing, mainly for small and medium businesses. It’s better to market your product or services through a big influencer with a large audience or fan base rather than spending money on advertisement.

Targeted reach:Influencer marketing gives brands a variety of demographics to select their specific audience and market their product or services deeply. They can form partnerships with influential people who watch them and love them, and through this, they get a large audience for their product or service.

Metrics and ROI: Influencer marketing can easily be tracked, and metrics can be easily calculated through rate, reach, and conversion. Through this brand can easily understand the marketing and make plans according to the situation.

Evolution of consumer behaviour: consumer behaviour has advanced in the last few years, and people are gradually spending more time on social media and marketing apps for their products and services. The brands that identify this change and move towards influencer marketing are successful marketers.

How to become a successful influencer

1. Choose your niche: Choose one career in which you are interested, and you can show your skills and work very well in that particular field.
   2-Build your platform: Do hard work on social media, influence people through your work or skill and build a large fanbase or followers on Instagram, Youtube and Tiktok
   3-Engage with your audience: By answering the comments or doing Q&A, interact with your audience and stay connected with them by answering or listening to their queries.
   4-Collaborate with Brands: Collaborate or work with the brands who are from the same industry or feild as yours this will help brands as well as you to increase more audience.
   5-Be authentic: Be real with your audience to maintain trust and a good relationship between you and them. Never do fake marketing or marketing of a product that’s not good for the audience.
   6- Consistency: As consistency is the key, you have to be consistent towards it, as it is a long and time-consuming process.